How the calculation works
CPC = Ad spend ÷ Clicks
Worked example
If you spend $240 and receive 800 clicks, average CPC is $0.30.
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Average CPC
$0.3
Frequently asked questions
What is CPC?
Cost per click is the average advertising cost paid for each recorded click in the selected campaign or period.
Does a low CPC mean the campaign is profitable?
Not necessarily. Low-cost clicks can still be poor quality. Compare CPC with conversion rate, CPA, revenue, and margin.
Should I compare CPC across different audiences?
Yes, but interpret it with context because platform, geography, placement, intent, and creative can change click cost and quality.