How the calculation works
Total budget = Target conversions × Expected CPA; Daily budget = Total budget ÷ Days
Worked example
For 50 target conversions at a $12 expected CPA over 20 days, estimated total budget is $600 and daily budget is $30.
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Estimated total budget
$600
Estimated daily budget
$30
Planning estimate only; actual platform delivery and CPA can vary.
Frequently asked questions
Does this guarantee the number of conversions?
No. It is a planning estimate. Actual CPA and conversion volume can change with auction conditions, creative, offer, audience, tracking, and landing-page performance.
What CPA should I enter?
Use a recent realistic CPA from comparable campaigns, or use your maximum economically acceptable CPA if you are planning a new test.
Should I start with the full calculated daily budget?
Not always. New campaigns often benefit from controlled testing and measurement before larger budget increases.