How the calculation works
Final URL = Destination URL + encoded UTM query parameters
Worked example
A landing-page URL can be tagged with source=facebook, medium=paid_social, and campaign=summer_sale for analytics reporting.
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Tracking Tool
UTM Builder
Build a campaign URL with encoded UTM source, medium, campaign, term, and content parameters.
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Change the inputs to recalculate instantly.
Campaign URL
https://example.com/landing-page?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale
Frequently asked questions
Which UTM fields are most important?
Source, medium, and campaign are the core fields for most teams. Term and content are useful for keyword or creative-level distinctions.
Do UTM parameters affect the page content?
Normally they are tracking query parameters. Your analytics and website configuration determine how they are recorded or used.
Should naming be consistent?
Yes. Consistent lowercase naming and a documented convention make campaign reporting much easier to group and compare.